Diploma in Google ADWORDS (Pay Per Click) Fees: 12,550 (Includes Mobile Mktg)

  • STANDARD REPORTING

  • Audience / Overview
  • Demographics / Behavior
  • Technology / Custom Visitors Flow

  • SET-UP PPC CAMPAIGN

  • Google Adword Account Structure
  • PPC campaign Navigation
  • Use Multiple Account
  • What is "Click-through-Rates" CTR
  • What is Impression?
  • What is "Cost/Conversion"?
  • What is Tracking Code?

  • WHAT IS KEYWORD RESEARCH ?

  • Diff between SEO & PPC keywords
  • Keywords popularity, Search Volume
  • Categorize Keywords in Ad groups
  • Keyword Types:Broad, Exact, Phrase

  • CREATE EFFECTIVE ADS AD GROUPS

  • Measurement of Title, Description URL
  • Ad that produce better ROI, Using Ad Extensions /
  • dwordwrapper.com

  • WHAT IS LANDING PAGE ?

  • Ads versus Landing Page
  • Important of Landing Page
  • Optimize your landing pages
  • Use 'Calls to Action'/Cost/Conversion
  • PPC reporting structure

  • WHAT IS BIDDING ?

  • What is Quality Score?
  • How Quality Score Effect on Bids?
  • How to Increase Position on Search?
  • Bid for Ad position/ Bid Management
  • Define Bid for Each Keywords
  • User Define bids/Google Automatic Bids
  • Importance of bidding techniques
  • Competitors Analysis for bidding

  • DISPLAY NETWORK CAMPAIGN

  • (Creating Image/Video/Text/Flash Banner)
  • Navigation through Menus
  • Home/Campaigns/Opportunities/
  • Tools & Analysis, Billing, My Account
  • Using Remarketing (Display Network)
  • Using MCC (My Client Centre)
  • Linking Existing Adwords with MCC
  • Approving from Adwords
  • Creating Additional Users, Adwords Editor

  • COMPLETE SUPPORT & GUIDANCE FOR GOOGLE ADWORD CERTIFICATION EXAM

GOOGLE MERCHANT CENTER
Google Merchant Center is a tool which will upload your product listings to be used for Google Shopping, Product Listing Ads, & Google Commerce Search. By linking your Google AdWords and Merchant Center accounts, you will be able to surface your products directly to users through Product Listing Ads. Learn how to create Product listing Ads.

  • CAMPAIGN PERFORMANCE REPORTS

  • Keywords Performance Reports
  • Ad Performance Reports
  • PPC Campaigns Tools
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