Diploma in Google ANALYTICS Fees: 5550

  • Introduction to Web Analytics

  • What is Web Analytics
  • Purpose of analytics in Internet Marketing / Admin Interface
  • Setting up an accounts and Web properties.
  • Managing account / users

  • Google Analytics Interface

  • Home Tab / Realtime Data
  • Dashboard / Widgets
  • Customize dashboard
  • Intelligent Events / Shortcuts
  • Interface Feature
  • Date selection and comparision
  • Exporting reports
  • Auto email setup
  • Customizing dashboards
  • Emailing reports

  • Conversion Tracking¬†Goals
    Calculating the ROI

  • Custom reporting

  • Advertising

  • Adwords data analysis
  • Keywords/Keyword Positions
  • Traffic Sources
  • Overview of Traffic sources
  • Sources / Direct Search
  • Organic / Keywords Analysis
  • Paid / Referral

  • SEO (Webmaster Tools)

  • Social
  • Content Analysis
  • Overview
  • Site content /Speed/Search
  • Events
  • Adsense
  • Experiments
  • Inpage Analytics
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