- What is Pay per Click Marketing
- Importance & Benefits of PPC
- Other Pay-Per-Click Providers
- What is Google AdWords ?
- How to set up PPC Campaign
2. Google AdWords Network
- Search- Searching on Google (.Com, .in, .ph etc.)
- Search Partners- (AOL, Earthlink)
- SET-UP PPC CAMPAIGN
- PPC campaign Navigation
- Use Multiple Account
3. "Click-Through Rates" CTR
- What is Impression?
- What is “Cost/Conversion”?
- What is Tracking Code?
4. What is Keyword Research ?
- Keywords popularity, Search Volume
- Categorize Keywords in Ad groups
- Keyword Types:Broad, Exact, Phrase
5. Create Ad Groups
- Measurement of Title,Desc URL,
- Ad that produce better ROI
- What is Bidding?
- What is Quality Score ?
- How Quality Score Effect on Bids?
- How to Increase Position on Search?
6. Bid Management
- User Define bids/Automatic Bids
- Importance of bidding techniques
- Competitors Analysis for bidding
- What is Landing Page
- ‘Calls to Action’/Cost/Conversion
- Mobile & Video Marketing
7. Display Network Campaign
- (Creating Image/Video/Text/Flash Banner)
- Navigation through Menus
- Tools & Analysis, Billing Account
- Using MCC (My Client Centre)
- MERCHANT CENTRE
- CAMPAIGN Performance Reports
- Keywords Performance Reports