1. Introduction

  • What is Pay per Click Marketing
  • Importance & Benefits of PPC
  • Other Pay-Per-Click Providers
  • What is Google AdWords ?
  • How to set up PPC Campaign

2. Google AdWords Network

  • Search- Searching on Google (.Com, .in, .ph etc.)
  • Search Partners- (AOL, Earthlink)
  • SET-UP PPC CAMPAIGN
  • PPC campaign Navigation
  • Use Multiple Account

3. "Click-Through Rates" CTR

  • What is Impression?
  • What is “Cost/Conversion”?
  • What is Tracking Code?

4. What is Keyword Research ?

  • Keywords popularity, Search Volume
  • Categorize Keywords in Ad groups
  • Keyword Types:Broad, Exact, Phrase

5. Create Ad Groups

  • Measurement of Title,Desc URL,
  • Ad that produce better ROI
  • What is Bidding?
  • What is Quality Score ?
  • How Quality Score Effect on Bids?
  • How to Increase Position on Search?

6. Bid Management

  • User Define bids/Automatic Bids
  • Importance of bidding techniques
  • Competitors Analysis for bidding
  • What is Landing Page
  • ‘Calls to Action’/Cost/Conversion
  • Mobile & Video Marketing

7. Display Network Campaign

  • (Creating Image/Video/Text/Flash Banner)
  • Navigation through Menus
  • Home/Campaigns/Opportunities
  • Tools & Analysis, Billing Account

8. Remarketing

  • Using MCC (My Client Centre)
  • MERCHANT CENTRE
  • CAMPAIGN Performance Reports
  • Keywords Performance Reports

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