1. Introduction To Web Analytics

  • Introduction to Web Analytics
  • WHAT IS WEB ANALYTICS
  • Purpose of analytics in Internet Marketing
  • Admin Interface
  • Setting up an accounts
  • Web properties Managing account / Users
  • Google Analytics Interface Realtime Data

3. ADWORDS DATA ANALYSIS

  • Keywords/Keyword Positions
  • Traffic Sources
  • Overview of Traffic source
  • Sources / Direct Search Organic / Keywords Analysis Paid / Referral
  • SEO (WEBMASTER TOOLS)
  • Social /Content Analysis
  • Site content /Speed/Search Events /Experiments
  • Inpage Analytics
  • CONVERSION TRACKING
  • Goals / Calculating the ROI
  • Custom reporting

2. Google Analytics Interface

  • Customize Dashboard
  • Intelligent Events / Shortcuts
  • Interface Feature
  • Date Selection And Comparision
  • Exporting & Emailing Reports
  • Auto Email Setup
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