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1. Importance Of Digital Marketing
- Types Of Internet Marketing Methods
- How The Search Engine Works ?
- Understanding The SERP
- Google Search Engine Architecture
- Search Engine Algorithms
- Page Rank Technology
- Latest Updates About SEO Algorithms
2. Keywords Research And Analysis
- Introduction To Keyword Research
- Business Analysis
- Types Of Keywords
- Keyword Research Methodology
- Keywords Analysis Tools
- Competition Analysis
- Preparing A Keyword List For Project
3. On-Page Optimization (Onsite)
- Basics Of Website Designing / Development
- Usability And User Experience In Website
- HTML Basics For SEO
- Importance Of Domain Names
- Website Structure And Navigation Menu Optimization
- HTML Validation Using W3C
- Coding Best Practices
- Filename & Title Tag Optimization
- Meta Tags & Headers Optimization
- SEO Content Writing
- Page Speed Optimization Tool
- Anchor Links Optimization
- Internal Link Statergy
- Iframes / Frames Effects On SEO
- Footer Optimization
- Creating An HTML And XML Sitemaps
- URL Rewriting Techniques (301, 302)
- Robot.Txt File & Sitemap Creation
4. Off-Page Optimization (Offsite)
- Introduction To Offsite Optimization
- Submission To Search Engines
- Linking Building Methodology
- Types Of Linking Methods
- Free Links / Paid Links
- Directory Submissions For SEO
- Social Bookmarking
- Local Business Listing (Local SEO)
- Classifieds Posting
- Forum Signatures And Commenting
- Using Blogs For SEO
- Blog Commenting
- Press Release Submission
- Article Submissions
- Video Submissions
- Social Media Optimization Techniques (Basics)
- RSS Feeds Submissions
- Tracking The Links And Page Rank
