1. Introduction To Web Analytics
- Introduction to Web Analytics
- WHAT IS WEB ANALYTICS
- Purpose of analytics in Internet Marketing
- Admin Interface
- Setting up an accounts
- Web properties Managing account / Users
- Google Analytics Interface Realtime Data
3. ADWORDS DATA ANALYSIS
- Keywords/Keyword Positions
- Traffic Sources
- Overview of Traffic source
- Sources / Direct Search Organic / Keywords Analysis Paid / Referral
- SEO (WEBMASTER TOOLS)
- Social /Content Analysis
- Site content /Speed/Search Events /Experiments
- Inpage Analytics
- CONVERSION TRACKING
- Goals / Calculating the ROI
- Custom reporting
2. Google Analytics Interface
- Customize Dashboard
- Intelligent Events / Shortcuts
- Interface Feature
- Date Selection And Comparision
- Exporting & Emailing Reports
- Auto Email Setup